← Our work
Case study · White Tag · Dcide Engine · Retail
Every sale and margin,
Every sale and margin,
every morning.
White Tag, a watch boutique in Abu Dhabi, logged every sale in a Google Sheet, and got its answers at the end of the month. We turned that sheet into a live engine the owner opens every morning.
White Tag's real Dcide Engine, running on generated figures and product names. Real figures stay private.
From month‑end guesswork
to a daily habit.
White Tag is a single-branch watch boutique in Abu Dhabi with a team of four. Every sale was logged in Google Sheets.
06:00Fresh numbers every morning, automatically
1 viewSales, margin, stock and staff together
No changeStaff keep using the same Google Sheet
- The challenge
- Every sale went into a Google Sheet, but turning it into answers meant manual work at month-end. The owner couldn't easily see how the month was tracking, which brands actually made money, or what to plan for next.
- What we built
- A pipeline that runs at 06:00 every day: it reads the shop's Google Sheet, handles returns, duplicates and price corrections, and models sales, stock, items, staff and payments as clean, linked tables. On top sits a Dcide Engine showing sales, margin and stock by day, family and salesperson, on his phone or laptop, behind a private login.
- The outcome
- Answers now arrive every morning instead of at month-end, so planning happens while the month is still running, not after it's over.
Where this sits in the Dcide Engine
01Dcide IgniteWhere do we start?
02Dcide EngineWhat happened, and why? · Delivered
03Dcide IntelligenceWhat's coming, and what's hidden? · Next
04Dcide AutopilotWhat should we do?
The engine helps me prepare and plan. I know what to do next, and what to expect.